How To Lose An Advertising Account

From a Krispy Kreme press release:
Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is honoring American’s sense of pride and freedom of choice on Inauguration Day, by offering a free doughnut of choice to every customer on this historic day, Jan. 20. By doing so, participating Krispy Kreme stores nationwide are making an oath to tasty goodies—just another reminder of how oh-so-sweet ‘free’ can be.”

Oopsie. Can you say pink slip? Actually, the colossal tin ear involved is very interesting, isn't it? What do you suppose it signifies?